Title: Making Kicks Count: Delaware's Consumer and Provider Education Tool to Promote Fetal Movement Tracking
- • Identify the target audiences for the campaign
- • Determine how to design messages that are relevant to a low literacy population.
- • Describe how to create messages for providers and consumers that have a clear and consistent call to action.
Proposed change: Counting and tracking significant changes in a baby’s movement patterns may help identify potential problems with a pregnancy.
Implementation, outcomes and evaluation: Kicks Count is a statewide awareness campaign dedicated to improving the chances of delivery a healthy baby by reducing stillbirth rates, which occur in approximately one out of every 150 pregnancies nationwide. The toolkit contains multilingual low literacy materials that help patients learn to track kick counts. These include: patient education brochures, a tracker picture booklet for recording a baby’s daily movement, and educational information for medical providers and practices who distribute the materials.
Implications for nursing practice: Nurses who interact with pregnant women and their families will have new resources to share with patients which can improve outcomes.
Keywords: stillbirth, kick counting, Fetal infant mortality review (FIMR), patient education