I3 - Improving Maternal and Infant Health through Promotion of Spontaneous Labor: AWHONN’s “Don’t Rush Me . . . Go the Full 40” Public Health Campaign
I3 - Improving Maternal and Infant Health through Promotion of Spontaneous Labor: AWHONN’s “Don’t Rush Me . . . Go the Full 40” Public Health Campaign
Title: I3 - Improving Maternal and Infant Health through Promotion of Spontaneous Labor: AWHONN’s “Don’t Rush Me . . . Go the Full 40” Public Health Campaign
Disciplines: Childbearing (CB)
Learning Objectives:
- Explain how increasing the number of women who go into spontaneous labor will improve maternal and infant health and help meet national maternal and infant health goals.
- Discuss AWHONN’s motivation for creating Don’t Rush Me…Go the Full 40 and the campaign’s goals, messages and strategies to date.
- Review case studies highlighting campaign strategies that increase the reach and effectiveness of the GoTheFull40 campaign.
Into persistent prematurity, increasing labor interventions and rising perinatal morbidity and mortality, AWHONN has launched “Don’t Rush Me . . .Go the Full 40.” Through panel discussion with interactive polling, attendees will learn current trends in perinatal morbidity and mortality, problems with overuse of interventions in labor and birth, and how nurses can encourage spontaneous labor and normal births when all is healthy. This presentation equips learners to champion the GoTheFull40.com campaign in their communities.
Wednesday, June 18, 2014: 10:00 AM-11:00 AM
Coronado K & L (Disney Coronado Springs)
Moderator:
Cheryl K. Roth, PhD, WHNP-BC, RNC-OB, RNFA
Presenting Authors:
Catherine Ruhl, CNM, MS
and
Carolyn Davis Cockey, MLS